Brand Strategist Job Description( Brand Strategist )

Hiring Organization: Tolleson

Post Name: Brand Strategist

Qualification: Graduate

Industry: Private

Employment Type: Full Time

Work Hours: 8 Hours

Salary: $20 – $30/Hour

Location:  Florida, USA

Full Job Description

Tolleson is an independent branding studio that works closely with purpose-driven organizations to help them discover and tell their stories—integrating strategy, design, photography and writing to create sustainable branding systems and experiences that support every stage of an organization's lifecycle. Over the past 35 years, we've built strong relationships with organizations of all industries, sectors and sizes - from global companies to local universities, lifestyle to clean and emerging technology - and invested in our studio, clients and the wider community. .

 Tolleson's strategy department works closely with Tolleson's other creative departments and develops the underlying framework that guides each product from brand identity to launch. We are currently seeking a thoughtful, experienced and community-led end-to-end strategist to lead brand and creative strategy from inception to case study  (reporting to the Director of Strategy) to join our tight-knit family. 30 people.

Brand Strategist Job Description( Brand Strategist )

 In this role you will:

•  You can provide insights, articulate ideas, build systems, own data and develop content for any type of brand strategy, including but not limited to: research and review (customer, product, market, user), brand architecture, positioning, naming, messaging. , verbal identity, go to market, digital, campaign, content, sales and marketing, etc.  Transform complex (and technical) customer, market, product and user insights into clear and compelling strategic and creative concepts - leveraging qualitative, quantitative, primary and secondary research to create alignment and resonance with the client's brand and business needs.
•  Be an active part of a skilled and diverse strategy and writing team that collaborates with Tolleson's writers, designers, creative directors and account directors, as well as  agency partners and freelancers to produce quality work.
•  Shorten, create, proofread, and proofread all kinds of writing, from features to features to long-form editorials—working closely with Tolleson's writers.
•  Participate in Tolleson's internal sales, marketing and business development 
•  Manage personal workflows and projects for multiple client partners at any  time

 If you apply, you:

•  Bring your  humanity and deep social and cultural awareness to everything you do—from curiosity and engagement to doing right by yourself, your team, your customers, and your community.
•  Enjoy the intersection of creative, analytical and design thinking with a commitment to  form and function at all levels of fidelity
•  you are an attentive and attentive listener, learner and communicator with proven skills in a variety of oral, visual and written media.
•  Work diligently and intelligently, with a passion for quality and efficient work, and the ability to navigate complex and ambiguous issues with and without guidance.
•  you are an actively engaged team player for whom no task is too big or too small, who likes to share vulnerably, accept feedback and challenge your practices.
•  You have 2 years of experience in applied brand, creative and/or product strategy
•  You have 2 years of  writing experience
•  You have a multidisciplinary background and a proven ability to conduct extensive, diverse and technically complex research to produce clear, simple and actionable knowledge.
•  You have a strong community of creatives and industry professionals who can vouch for your work and would love to work with you again

Brand Strategist Job Description( Brand Strategist )