Vice President of Marketing Job Description( Divisional Vice President, Marketing Operations )

Hiring Organization: REI

Post Name: Divisional Vice President, Marketing Operations

Qualification: Graduate

Industry: Private

Employment Type: Full Time

Work Hours: 8 Hours

Salary: $20 – $30/Hour

Location: Georgia, USA

Full Job Description

This job contributes to REI's success by developing and implementing marketing planning strategies, coordinating marketing activities and processes, and measuring and analyzing marketing performance. The DVP of  Marketing Operations leads administration, processes and manuals including resource allocation (capacity/people), budget management, planning and reporting/analysis.

 This manager is responsible for modernizing marketing capabilities, including MKTG spend planning and forecasting, identifying and implementing technology and tools to improve overall efficiency of investments and resources. This DVP oversees teams such as marketing planning and analysis, project management, marketing technology and  program management of marketing operations. Collaborates with and influences digital, retail, marketing, sales, finance and customer expertise to align  strategies, goal setting and reporting. Model and act according to REI's guiding values ​​and mission.

 As a member of the leadership forum, develops a deep understanding of the company's strategies and priorities, communicates effectively  and broadly supports their implementation. Translates corporate strategies into actionable departmental plans and executes successful delivery. Interacts across departments to drive the execution of specific departmental and corporate strategies, initiatives and projects.  Identifies and communicates key responsibilities and practices to ensure the organization promotes a success attitude, trust in leadership and teamwork to achieve business results.  Supports the implementation of company programs, procedures, methods and policies to promote REI's core messages.  Challenges and inspires employees to achieve business results.  Ensures employees adhere to legal and operational compliance requirements. Manages the training and development of  directly and indirectly managed employees and makes effective personnel decisions.  Conducts and ensures  completion of performance reviews.  Provides leadership, direction and guidance to staff to achieve departmental, company and customer outcomes. Create and maintain visibility within the department.  Monitors operational statistics, reports trends, variations and problems and takes necessary actions.

Vice President of Marketing Job Description( Divisional Vice President, Marketing Operations )

 Design and navigation requirements

•  Leads in-depth analysis of marketing performance and leads monthly and quarterly review of marketing activities to achieve company goals. Manage and analyze data and metrics to measure the effectiveness of marketing efforts and use that data to optimize campaigns and strategies.  Developing and updating robust playbooks for Marketing-Go-To-Market (GTM) processes. Lead the GTM organization, management and process to execute the GTM process with excellence.  Leads the annual marketing strategic planning process - with recommendations for key spend allocations to support the achievement of customer and member goals. Manages marketing budgets and resources, including planning and forecasting  marketing spend. Manages the implementation of marketing technology and tools in collaboration with MKTG managers/IT/digital partners to improve the effectiveness and efficiency  of marketing activities. Coordinate marketing activities and processes between different teams and departments within the organization, such as marketing integration, brand strategy and creative, marketing channels, project management, creative services

 Management of marketing budget planning and resource management

•  Collaborate with cross-functional teams such as IT and Finance to ensure  marketing efforts align with the organization's overall goals and processes. Manages key marketing vendor partnerships in collaboration with MKTG channels. Conducts annual performance reviews and leads relationship management to optimize REI support. Leads the forecasting process in close collaboration with Finance.

Vice President of Marketing Job Description( Divisional Vice President, Marketing Operations )