Media Buyer Job Description( Media Buyer Specialist )

Hiring Organization: 0 percent

Post Name: Media Buyer Specialist

Qualification: Graduate

Industry: Private

Employment Type: Full Time

Work Hours: 8 Hours

Salary: $20 – $30/Hour

Location: Colorado, USA

Full Job Description

We are looking for a media buyer for our Messenger ads. You will work  with other media buyers. Your general knowledge of social media advertising is critical to your success, but the managed budget for this position is for Messenger advertising only.

Media Buyer Job Description( Media Buyer Specialist )

 ABOUT YOUR COMPANY

 We are 0 percent! Our company operates in the financial sector, educating and advising clients on creative finance, investing, trading and cryptocurrencies. Our mission is to transform our clients' lives through financial literacy and help them ultimately  achieve financial independence. We want to see every team member achieve their personal, professional and financial goals through the work we do. Our core values ​​are the backbone of our company and guide our recruitment. We are transparent, disciplined, results-oriented, consistent, committed and growth-oriented.

 PERFORMANCE OBJECTIVES

•  Create, manage and optimize ad campaigns to achieve desired ROAS on Facebook Messenger and Instagram Messenger, as well as several other Messenger platforms, including sponsored posts and chatbots.
•  You must have  high  ManyChat expertise. You must be able to communicate and create your vision from the ad click, to the conversation, to the objective treatment, to the end, and everything in between.
•  Collaborate with creative teams to develop engaging messaging content including text, images, video and interactive elements.
•   Develop and implement strategies that increase customer engagement, lead generation, conversions and revenue. 
•  Use data and analytics to track and measure campaign performance and make data-driven decisions to optimize campaigns.
•   Stay up to date on industry trends, messaging platforms and policy changes  and new best practices. 
•  Build and maintain relationships with clients by providing regular updates on campaign performance and identifying opportunities for growth and improvement.  Provide guidance and support to internal teams, including sales, marketing and creative teams, in the use of communication platforms for advertising.
•  Ensure all advertising campaigns follow platform policies and best practices.
•  Ensure that all advertising campaigns comply with  any laws or regulations applicable in the territory where the aids are displayed or used.

 Achieve the given KPI expectations

 Key competencies

•  The requirements listed below represent the knowledge, skills and/or abilities that will be successful in this role, but may not be all.
•  Deep understanding of messaging platform ecosystems, including sponsored posts and chatbots. 

 ManyChat

•  IG Messenger ads and the differences between running IG ads and FB ads
•  Ability to develop and implement strategies that align with the company's business objectives and deliver measurable results.  Creative thinking and the ability to develop message content that interests and resonates with the     target audience.
•   Strong project management skills and ability to manage multiple campaigns simultaneously.
•   Experience  maintaining a positive attitude while working in a team environment with competing priorities
•  Stay up to date on industry trends,  messaging platform  and policy changes, and new best practices.
•  You are familiar with digital advertising tools and platforms such as Facebook Ads Manager and know how to use them to create and manage campaigns.
•   Ability to adapt to changes in platform features, policies and industry trends and  quickly adjust campaign strategies accordingly.  Strong computer and general technology skills
•  Excellent organization and attention to detail
•  Strong written and verbal communication skills
•  Ability to think individually and collaborate with other team members

Media Buyer Job Description( Media Buyer Specialist )